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Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour.

Audemars Piguet partners with Qatar Airways Premier Padel Tour and Agustín Tapia

Google has announced the launch of Personal Intelligence to users in the Arab world.

Google launches Personal Intelligence in the Gemini app in the Arab World

Majid Al Futtaim City Centre Deira Exscape

City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign

SixthFactor launches AI-powered brand intelligence platform: BrandIQ

Google has introduced two new updates to Google Gemini, aimed at making its AI ecosystem more connected and intuitive.

Gemini introduces memory imports and scales Search Live

Campaign Middle East rounds up the latest updates on social media and content and streaming platform from March.

The platform updates you need to know from March 2026

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February.

The platform updates you need to know from February 2026

Zee Alwan announced its programming slate for Ramadan 2026, featuring a mix of Egyptian, Levantine and Gulf productions.

Star power and family drama lead Zee Alwan’s Ramadan 2026 line-up

WPP Media MENA hosted ‘Media Maestros’ bringing together senior leaders from top social media giants for a discussion on the ecosystem.

WPP Media MENA hosts social media giants for inaugural ‘Media Maestros’ client event

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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