This Father’s Day, Canon EMEA launched a campaign celebrating the dads behind the lens who rarely get to be in the picture.
The series showcases universal moments in children’s lives and hints at the often-hidden parent behind the scenes.
The campaign, shot exclusively with Canon cameras, features six photographs that capture everyday yet significant moments in children’s lives, such as the first day of school, learning how to drive a bicycle or enjoying summer in the pool.
The campaign was designed with the aim of resonating with Canon’s vast, non-professional audience by showcasing the ease and intuitiveness that define Canon’s range.
Steve Delange, Executive Creati
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