All Entries in the "3.Blogs & Comment" Category
Michael Bolton to sing about Jack Sparrow in Dubai
This is quite amusing. Singer Michael Bolton is performing at the Madinat Arena in Dubai on Thursday, but the company promoting the event has gone and done a classic. The video above is a spoof, has 56 million views on YouTube, and includes Mr Bolton singing about Pirates of the Carribbean protaganist Captain Jack Sparrow. [...]
Should Arabs be allowed to sit on Lynx juries?
Since its inception in 2007, there have been no jury members from the Arab world on the Dubai Lynx judging panels. The idea has always been that such a set up ensures impartiality. But now the debate among creatives about whether the time has come for Arabs to take their seats on the juries has [...]
How about declining to pitch?
Phil Lynagh is regional managing director at Tag: MENA “It’s not the pitching, it’s losing the pitch. I’ve never heard a squeak from an agency that wins every pitch and that’s because it’s only when you lose more than you win that real costs become apparent. However, there is a simple solution. You wouldn’t knowingly [...]
To save the world, press ‘shift’ and ‘3’
Ramsey Naja is chief creative officer, JWT MEA “By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood. For many [...]
Einstein should’ve talked to us first
Ramsey Naja is chief creative officer, JWT MEA “According to Einstein, time isn’t a constant or anything like the reliable measure we go by. For Einstein, time actually bends. Well, thank you, sir. Ask anyone from trainee to CEO in any ad agency and they would have told you that in less time than it [...]
Keep your words in your mouth if I were you
Sara Taher is communications manager at iProduction in Abu Dhabi “Creating powerful concepts and moving presentations is no easy feat. I have spent many late nights with my team mates, powering through event themes, catchy slogans and riveting marketing tools. Every pitch we present carries with it a little piece of our souls. As we [...]
Let’s all pray for more short skirts
Ramsey Naja is chief creative officer at JWT MEA “When, recently, markets looked like they had been listening to a Leonard Cohen song again, my heart sank. Not because I have a fortune dependent on the Nikkei’s whims, but because, just like truth in wars, the first victim of a recession is advertising creativity. Economists [...]
ASAP is everybody’s enemy
Phil Lynagh is regional managing director at Tag: MENA “If acronyms could be dangerous, one in particular scares me the most. From briefing to fulfillment this little four-letter monster wreaks absolute havoc. Imagine the scenario: client briefs agency and wants creative work ASAP. There it is. The monster is out there. It begins. The agency [...]
Is online gaming still just child’s play?
Luca Allam is head of digital for PHD UAE “A recent discussion at the second GamesFest event in Dubai sparked the question whether we are actually making the most of the gaming platform here in the Middle East. Gaming makes perfect sense as a social marketing device, and as a reach driver, but why haven’t [...]
Don’t wait for change to come knocking
Phil Lynagh is regional managing director at Tag: MENA “Nothing will change in this region if we sit back and wait for change to come knocking on the door. The same old leaders that preach motivation but practice demotivation, will demand agencies full of self-righteous, old-fashioned thinkers, who believe they’re cutting-edge, not realising the brave [...]
