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Future-proofing talent in the ever-changing marketing landscape

BY MARC GHOSN, Managing Director, Wavemaker UAE

As British-American philosopher Alan W. Watts famously once said “The only way to make sense of change is to plunge into it, movewith it and join the dance”. Change in this industry is constant and it continually spreads wide across the landscape making marketing communications more and more complex and diffiuclt to navigate. This new reality is as exciting as it is challenging. In the midst of this rapid evolution is the need for existing education programs and curriculums to keep up and continue to iterate to ensure they are enabling future candidates for the workforce as they commence their careers in the industry. This changing reality requires a dynamic process of constant learn


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