By Paul Shearer, chief creative officer, Impact BBDO
Dear advertising friends,
Hope all is well in your world.
Apologies for the intrusion. But I have a worry and it’s not going away.
I am writing to ask that we all support the Lynx festival next year and all the years to come.
Being from the UK I know how important a festival is for our industry.
And to be honest I worry that we in the Middle East are forgetting how lucky we are to have our own dedicated celebration of what we do.
A celebration that reminds us of who we are.
Yes, Cannes Lions – like all award shows – is a business.
But they don’t really need to host the three days of education and
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