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Paul Shearer: Go to the Lynx!

The Impact BBDO CCO says all agencies should attend. Here's why...

By Paul Shearer, chief creative officer, Impact BBDO

Dear advertising friends,

Hope all is well in your world.

Apologies for the intrusion. But I have a worry and it’s not going away.

So……

I am writing to ask that we all support the Lynx festival next year and all the years to come.

Being from the UK I know how important a festival is for our industry.

And to be honest I worry that we in the Middle East are forgetting how lucky we are to have our own dedicated celebration of what we do.

A celebration that reminds us of who we are.

Yes, Cannes Lions – like all award shows – is a business.

But they don’t really need to host the three days of education and


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