Every company knows it should have a crisis comms plan in place.
But not every business actually has one.
And now it might feel like it’s a little too late.
But it’s not, says Zaib Shadani of Shadani Consulting.
And she has put together a short, but highly informative video on what to do now we are in a crisis scenario. It’s worth a look, whether your business is in one of the many sectors damaged by the pandemic, or if you are in the financially enviable but potentially awkward position of doing so well you might be accused of profiteering.
Take a look at how to prepare, even as the crisis unfolds around us.
It’s never too late.