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Rise up

Impact BBDO’s chief creative officer Paul Shearer calls on the creative industry to rally behind one another and build the MENA region into an awards power house off the back of its first Grand Prix

I’m delighted to have been part of an agency that has won the region’s first ever Cannes Lions Grand Prix.
This is not only a defining moment for the Impact BBDO group but hopefully for the whole region.
But most of all I want the good vibes it has created to be put to good use.
As a creative I always try to be optimistic, with emphasis on ‘try’.
That’s what creativity does, because it reminds us we can make something that never before existed. To have a job in the creative world is a gift in itself.
And to have imaginations rewarded by winning at the most influential and fiercely contested creative competition, that’s not just a gift; it’s humbling.
So, what do we do now


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