Certainly for me, a couple of standouts have been, firstly the McDonald’s presentation which stood out by reminding organisers not to have three senior executives from the same company on stage together, without an independent moderator.
The result is basically a lovefest or to put it another way, senior management marking their own homework. For a company such as McDonald’s which specialises in takeaways, unfortunately there were few.
On the other hand, the Saudi tourism speaker, chief executive officer Fahd Hamidaddin captivated his audience with a colourful overview of tourism opportunities and ambitions for the kingdom.
I don’t think audiences mind presentations such as this all-positive message when that’s clearly what was intended.
Cannes is famous not just for its awards and presentations, but obviously as, a social, partying Mecca – and none of the more than 50 guests who attended Val Morgan’s 10th anniversary luncheon on Ille Marguerite yesterday went away disappointed. CEO Damian Keogh and his team once again hosted the perfect Cannes lunch in pretty much the perfect setting.
Excellent results
This week’s financial pages have been heralding a share bump for Ascension based in part on the very excellent results of this year’s festival.
Today, together with our partners TRACCS from KSA, Motivate Media Group hosted our own business breakfast introducing many exciting developments for the 2024 ATHAR, Saudi Festival of Creativity.
