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TikTok and UAE government launch campaign for family online safety

The campaign features social media influencers who shared their experiences using digital platforms

The Telecommunications and Digital Government Regulatory Authority (TDRA) has launched a collaborative media campaign with the UAE Media Council and TikTok focused on ‘Family Online Safety’.

The initiative aims to raise community awareness and promote safe browsing practices for children and families on websites and social media platforms.

The campaign includes a series of short awareness videos designed to educate children and families on safe usage of digital platforms, focusing on topics such as privacy, online gaming, cyberbullying, screen time management, and parental control tools.

It features social media influencers who shared their experiences using digital platforms, highlighting challenges and the importance of safe use practices.

Collaboration was established with cinemas, theatres, and television channels across the country to support the community initiative under the slogan of ‘Family Online Safety’.

Potential errors

Majed Sultan Al Mesmar, TDRA Director General, said: “The UAE society is undoubtedly one of the most internet-active societies, which heightens the likelihood of potential errors.

“Hence, launching campaigns like these is crucial to raising awareness about potential threats and equipping individuals with the necessary knowledge to address them effectively.”

Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, added: “The campaign underscores the Council’s commitment to safeguarding children and families from content that contradicts the UAE’s principles and values, through partnerships with relevant government entities and digital platforms.

“The UAE Media Council has developed legislation to regulate media content across all platforms, ensuring a safe and responsible digital environment for children nationwide.”

Al Shehhi emphasised the significance of this initiative in educating families about best practices to ensure their children’s digital safety.

Jinan Al-Hashli, Head of Public Policy at TikTok GCC, commended the campaign.

“This initiative aims to empower digital communities with essential information and tools to safeguard their families across all digital platforms. We are enthusiastic about contributing to this strategic goal, reflecting the values and priorities of our families and community.”

The campaign, supported by the UAE Media Council and the TikTok platform, aimed to raise awareness on various internet-related topics, including its applications and uses, policies regulating social media content, platform-monitoring measures, and the significance of partnerships in ensuring digital safety.