What makes XELEMENT different?
Like any agency, we are defined by our people. Our management team aren’t your typical agency types. We are Saudis who come from diverse backgrounds. Between us we have launched successful local and international
brands and held senior positions on the client side with multinational organisations. That understanding of commercial reality and the business challenges clients face has a profound influence on the way we work. We’re often used as an extension to our clients’ marketing teams, getting involved with strategy long
before we get our hands dirty with ideas and executing campaigns.
How is that difference reflected in your work?
We put a
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