MENA Effie Awards announces winners

The MENA Effie Awards have announced the winners for its 14th edition. 

The awards attracted over 800 entries from international and regional brands and agencies. The jury presented 150 professionals from MENA’s marketing and advertising sector, who went through two rounds of examining all entries.

Publicis Groupe Middle East won a total of 54 metals, The Grand Prix, 16 Gold, 21 Silver, and 16 Bronze, totalling 64 per cent of all awards.

The Most Effective Network of the Year went to Leo Burnett Middle East and was also awarded The Most Effective Agency of the Year, along with the Grand Prix for the campaign titled ‘Self Check-Out’ for K-Lynn.
The Most Effective Media Agency Office of the Year was awarded to Starcom Dubai, Publicis Groupe.
Other agencies under Publicis Groupe also turned out winning performances including Saatchi & Saatchi ME, Leo Burnett Beirut, Publicis ME and Prodigious ME, along with wins from Digitas, Spark Foundry, Zenith and Publicis LEVANT.

Some of the other participating and winning agencies included:

  • Impact BBDO
  • Weber Shandwick UAE
  • FP7 McCann Dubai
  • Science & Sunshine
  • Spark Foundry Middle East
  • Initiative MENA
  • CARAT Middle East
  • TBWA\RAAD Middle East
  • Hearts & Science
  • Memac Ogilvy Dubai
  • Havas Dubai
  • Grey Group
  • Cheil MEA
  • PHD Media MENA

Sahar Rafique, Managing Director of the hosting company, NordStella, said, “This year, we have witnessed a notable 25 per cent increase in the volume of entries. We take immense pride in observing the participation of new brands and agencies dedicated to crafting outstanding case studies. I extend my heartfelt gratitude to all our esteemed jury members for their diligent commitment as jurors, not only for their time but also for ensuring equitable and impartial judging processes. A resounding congratulations to all those who have successfully made it to the shortlist.”