“The stars are aligned,” World Out of Home Organization President Tom Goddard told delegates at WOO’s inaugural MENA Forum (Middle East and North Africa) in Dubai this week.
“Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds are forecasters so buoyant about Out of Home? Because we have so many positive dynamics driving us forward.”
According to Goddard these include:
*Credible audience metrics which build trust and confidence and facilitate a common trading language
*Automation which is now becoming a major growth stimulus
*Programmatic, facilitated by automation, which taps into mushrooming
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