By now we’ve all seen, gawped at, shared and been fearful of, the astonishing uptake enjoyed by Threads, following its launch on Thursday, July 5.
As the hours ticked by the milestones grew ever more eye-watering, whether it was hitting one million inside two hours – for context, Netflix took three and a half years, Instagram took two and a half months, and ChatGPT took five days to reach the same number – or 100 million users by the end of the first weekend.
But one metric was conspicuous by its absence; how many new Instagram users were recorded in the same time period?
It is only in that number that we can only really know how much of Twitter Killer this like-for-like by
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