Dubai will once again rally behind men’s health awareness as riders, advocates and partners unite for the 4th Annual Movember Ride, co-organised by Enigmas Motorcycle Club and newly formed advertising agency STITCH.
The initiative aims to highlight the critical importance of early detection and screening for men’s health issues— particularly prostate cancer, which remains one of the most treatable cancers when diagnosed early.
This year’s ride is proudly presented by L’Oréal Paris Men Expert, reinforcing the brand’s long-standing global commitment to men’s wellbeing.
Speaking about the partnership, Sara Sakaya from L’Oréal Paris Men Expert, said, “Movember is more than a campaign—it’s a reminder that men’s health deserves open discussion, early action, and sustained awareness. We’re honored to support this incredible initiative in Dubai and stand behind the Enigmas and STITCH in driving conversations that can save lives.”
Prostate cancer continues to be one of the most common cancers among men globally, yet early detection dramatically increases survival rates. Screening is simple and accessible, often starting with a PSA blood test (Prostate-Specific Antigen), which can detect changes long before symptoms appear.
Movember encourages men to take proactive steps, speak with their physicians, and understand when screening should begin — typically between ages 45–50, or earlier for those at higher risk.
As long-time advocates for men’s health and camaraderie within the riding community, Enigmas MC has played a significant role in building awareness and mobilising bikers across the UAE.
Their involvement continues to strengthen the message that brotherhood extends beyond the road and into the wellbeing of every rider.
The ride will kick off early morning, with members of the biking community gathering in solidarity, led and moderated by Enigmas Motorcycle Club.
Rony Metri, President of Enigmas MC, said, “On the road, no one rides alone — and off the road, no man should face his health battles alone either. Movember isn’t just a ride for us; it’s a call to stand up, get checked, speak up, and watch out for our brothers. That’s what this community is built on. The Movember Ride has become a tradition we value deeply, and every year our goal is simple: to get men talking, get them screened, and get them supported. We’re proud to co-organize this year’s ride and lead a movement rooted in strength, unity, and purpose.”
The convoy will conclude at the Harley-Davidson Sheikh Zayed Road Showroom, where participants will be welcomed with hospitality provided by event partner Allo Beirut.
Allo Beirut will donate a percentage of every healthy box ordered to the Al Jalila Foundation in support of the Movember initiative.
Paul O’Callaghan, General Manager of Harley-Davidson UAE, added, “Harley-Davidson stands for community and freedom—and there’s no better demonstration of that spirit than supporting a cause that empowers men to take control of their health. We’re proud to host this year’s finale and to stand alongside our partners in championing early detection and awareness.”
Adding to the experience, Allo Beirut will fuel the finale with curated food selections for riders and supporters.
Speaking under conditions of anonymity, a spokesperson for Allo Beirut said, “It’s our privilege to support an initiative that brings people together for a meaningful purpose. Good food brings comfort, and we’re honored to celebrate this year’s riders at the finish line.”
The event continues to be orchestrated by STITCH, reflecting both the agency’s commitment to healthcare advocacy and its mission to bridge communication gaps within the wellness and medical landscape.
Nael Basily, Managing Director, STITCH, said, “At STITCH, we believe that awareness is one of the strongest tools people have to protect their health. The Movember Ride is a testament to what partners, brands, and communities can achieve when they unite for a cause. We’re proud to lead this initiative alongside Enigmas MC and look forward to making an impact that lasts beyond November.”
This year’s Movember Ride is expected to draw riders from across the UAE, continuing to build on its legacy of awareness, unity, and community-driven impact.
