Amit Relan Director, Co-Founder, mFilterIt.
Over the past 2 decades or more, the technology quotient, even in legacy organisations and businesses is increasing. It has reached a scale where now we are looking at digital becoming the frontline and things moving from being digitally enabled to digitally driven. In recent times, especially after Covid-19 pandemic surfaced, D2C (direct to consumers) is one leading trend riding on digital.
In all this, WYSIWYG (What you see is what you get) becomes paramount as there are gaps between promise and the delivery. Some of the reasons are beyond our control, however, many
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