Red Bull F1 Teams and Visa have announced a multi-year agreement.
Visa will become the first global partner of both Red Bull F1 teams, bringing a new look to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.
This will be Visa’s first new major global sports sponsorship in more than 15 years,
The Visa logo will appear on both the Oracle Red Bull Racing and Visa Cash App RB cars as well as the F1 Academy entries from the respective teams.
Frank Cooper III, Chief Marketing Officer, at Visa, said: “This is a groundbreaking partnership, and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet.
“This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”
New livery
Visa Cash App RB Drivers Yuki Tsunoda of Japan and Daniel Ricciardo of Australia will sport a newly designed Visa and Cash App inspired car livery and driver’s kit when the F1 2024 racing series kicks off in Bahrain on February 29.
The full livery unveil will take place during a special Las Vegas event on February 8.
Alongside the high impact branding opportunities, Visa renewed its commitment to women’s empowerment and economic advancement through sponsorship platforms.
Visa and Cash App will join Red Bull to champion Visa Cash App RB in the F1 Academy series. The all-female driving series takes place at seven select F1 tracks over the same weekend as the F1 races. This livery will also be unveiled during February’s special event.
“As long-time partners of both Visa and Red Bull, we’re thrilled to embark on this journey,” said Catherine Ferdon, Head of Brand, Cash App.
“The birth of Visa Cash App RB is a hugely significant moment”, said Oliver Hughes, Chief Marketing Officer at Red Bull Technology.
“The new identity is not simply a name change, it’s the start of a thrilling new journey designed to take the team to new levels of competitiveness and that’s demonstrated in the presence of one of the world’s most iconic brands as the team’s title partner.
