Brand4mance (a Choueiri Group Brand) and Mobily are setting out to write a new chapter in their successful strategic partnership.
The Challenge:
Mobily was launching a special offer through their E-SHOP and wanted to maximize product awareness and direct quality traffic to their website and app.
Approach:
Leveraging TV as the primary vehicle, an extensive media plan (local and regional channels) was envisioned, incorporating a mix of integrated solutions, spread out between sponsorships of drama and comedy series, along with regular spots on selected segments.
Partnering with Brand4mance (the revolutionary TV attribution solution in MENA), Mobily was able to track, monitor and optimize the performance
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