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posted on Oct. 24, 2025 at 5:15 pmOct 24, 2025

TRACCS, Ainigma partner to accelerate Gen AI adoption across the Middle East

posted on Oct. 24, 2025 at 5:15 pmOct 24, 2025

The collaboration is designed to accelerate business transformation and growth by fostering the strategic, creative, and ethical implementation of GenAI programs across organizations.

Mohamed Al Ayed, CEO - TRACCS and Arne Mosselman, CEO - Ainigma

From left, Mohamed Al Ayed, CEO, TRACCS, and Arne Mosselman, CEO, Ainigma.

TRACCS, an independent, homegrown communications consultancy, and Ainigma, a London-based boutique AI consultancy, have joined forces to advance human-centric innovation and adoption of Generative AI (GenAI) in the region.

The collaboration is designed to accelerate business transformation and growth by fostering the strategic, creative and ethical implementation of GenAI programmes across organisations.

The partnership, which was announced on the sidelines of Athar – Saudi Festival of Creativity, the Kingdom’s largest and foremost gathering of the creative marketing industry, will combine TRACCS’ deep communications expertise with Ainigma’s adoption-first approach, to help organ

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Tags:AI Ainigma Arne Mosselman Athar Athar Festival communications efficiency GenAI generative AI growth measurable MENA Mohamed Al Ayed PR public relations TRACCS

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.