Campaign Middle East reported live from Athar Festival 2025, covering key conversations, exclusive interviews, and on-the-ground insights from industry leaders shaping the future of advertising, media, and marketing.
Over the two days, the festival celebrated Saudi and regional talent while offering a lens into the current state and future trajectory of the industry. Campaign Middle East had the opportunity to speak with regional leaders, attend panel discussions, and spotlight emerging trends. Here are the sharpest insights, real-time reflections, and unfiltered takes from the festival.
Here’s what the industry had to say:
A call for collaboration from Nabil Sleiman, Head of Marketing Communication
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