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TENA supports women’s ask for new and more positive phrase instead of age of despair

With 1 in 3 women aged 35+ experiencing urinary incontinence, global incontinence brand TENA is committed to removing the stigma associated with ageing and incontinence and to driving greater age confidence amongst aging women.

In response to International Women’s Day 2021 #ChooseToChallenge, TENA a worldwide brand in incontinence products, has launched a regional campaign to remove the stigma associated with menopause and suggest a new phrase in place of the term “Age of Despair”. The term “Age of Despair” has been used to describe menopause over generations, and TENA’s survey has revealed that an overwhelming majority of women would prefer a new and more positive phrase to define this physical and psychological stage of a women’s life.
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