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The Ras Al Khaimah Tourism Development Authority reveals new identity

Alka Winter, vice president of destination marketing and communications, explains the details behind the strategy for the rebrand for the Ras Al Khaimah Tourism Development Authority.

By Sofia Serrano

The Ras Al Khaimah Tourism Development Authority has revealed a new identity with a new vision and strategy to portray Ras Al Khaimah as a place ‘live the destination’,  with the aim to appeal to a more diverse and younger audience, including eco and adventure tourists. The creatives behind the campaign include Sputnik Floyd Creative, Beautiful Destinations and ASDA’A BCW to bring the whole campaign to life. Alka Winter, vice president of destination marketing and communications, explains the details behind the strategy for the destination.

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