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Publicis.Sapient and Carat make #FeminineArabic campaign for Mastercard Middle East and Africa

حان وقت التوجه إلى المرأة العربية بطريقة تبرز جمال لغتنا الفريدة التي تضيف إلى مجتمعنا قوةً وتوازناً. شاركونا بكلمة عربية مؤنثة وقيّمة تضيفونها إلى القائمة، باستخدام #أتحدث_بالمؤنث، وابدأوا لحظات لا تُعوض#FeminineArabic#ابدأوا_لحظات_لاتُعوض@TwitterMktgMENA @TwitterMENA pic.twitter.com/50D6E0jl85
— Mastercard MEA (@MastercardMEA) June 15, 2021

How Mastercard connected with the #FeminineArabic conversation on Twitter

In collaboration with Twitter MENA, Mastercard Middle East and North Africa launched its #FeminineArabic campaign to mark Twitter’s new language setting – Arabic (Feminine). The campaign coincided with Mastercard’s Global Community Day and leveraged inclusion as a narrative. The brand enga


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