What you have in your head is not always what your cake turns out to be when you’re baking on your own. We’re talking about cake fails – Hilariously embarrassing attempts at cakes that look nothing like the baker intended.
And this Halloween, Oreo celebrates every cake fail or #TreatFails.
This is the campaign the brand and Saatchi&Saatchi Dubai have released to promote Oreo’s cake recipes. The premise? While your cake may look like a nightmare, rest assured it’ll taste great. Says Gautam Wadher – ECD at Saatchi&Saatchi, Dubai – “Cake fails are a part of pop culture. With this Halloween campaign, we’re making sure Oreo celebrates every baker even if they are a beginner who creates tasty nightmares. Albeit only for the scariest day of the year.”
Credits:
Agency: Saatchi&Saatchi, Dubai
Regional Executive Creative Director: Sebastien Boutebel
Executive Creative Director: Gautam Wadher
Creative Director/ Copywriter: Alok Mohan
Senior Art Director: Eduardo Cesar
Senior Multimedia Designer: Lucas Fuse
Photographer: Mahmoud Abdelfattah
Managing Director: Ramzi Sleiman
Business Lead: Karim El-Kari
Account Director: Warda Amrani
Associate Account Director: Hiam Baltaji
Marketing Manager Chocolate & Biscuits, ME/ Pakistan: Lara AbiZeid
Equity & Innovations Manager, Biscuits: Ilona Morosova
Head of Media & Consumer Experience MENAP: Krinio Christaras
Category Manager, Chocolate & Biscuits: Prasanna Raghuraman
