Sephora Middle East has launched MY SEPHORA to create a more personalised, rewarding, and digitally connected beauty experience for customers across the region.
Designed to reward members at every stage of their beauty journey, the programme brings together exclusive benefits, seamless omnichannel experiences, and a loyalty ecosystem that evolves alongside its members. From welcome gifts and birthday surprises to exclusive event access in the store and outside of it, masterclass invites and premium rewards, the programme makes every interaction with Sephora more rewarding.
Built around three membership tiers – Bronze, Silver, and Gold – MY SEPHORA rewards customers based on their engagement and purchases, with more benefits unlocked as members progress through the tiers. At the centre of the experience is the Sephora app, where members can access everything in one place – from their points balance, tier status, rewards, gifts, and exclusive offers to their digital membership card. Designed to make loyalty simpler and more accessible, the app allows members to track their progress and enjoy a seamless rewards experience wherever they shop.
MY SEPHORA reflects Sephora’s commitment to creating meaningful experiences for customers beyond the transaction. Through a more connected and seamless ecosystem across stores, online, and the app, Sephora is redefining loyalty with an experience that is engaging, personalised, and rewarding for the beauty community across the region.
Three tiers, endless rewards
MY SEPHORA is built around three membership tiers designed to celebrate every stage of the customer journey.
Bronze
From the moment members join, they unlock access to benefits including:
• A welcome gift with first purchase
• Exclusive gifts
• Access to private sales
• Invitations to selected events
• Personalised beauty offers and surprises
And more…
Silver
Starting from 200 points, Silver members enjoy even more exclusive rewards:
• A gift every 200 points
• An exclusive birthday gift
• Exclusive gifts
• Access to private sales
• Invitations to exclusive events
And more…
Gold
Accessible from 1,000 points, Gold status unlocks Sephora’s most elevated loyalty experience:
• A gift every 200 points
• Premium rewards every 1,000 points
• An exclusive birthday gift
• Exclusive gifts
• Free delivery all year round
• Priority access to private sales
• Exclusive event invitations and experiences
And more…
The more members shop and engage, the more rewards they unlock – both online and in-store.
The Sephora app: beauty rewards, all in one place
The Sephora app is designed to make the experience more intuitive, interactive, and rewarding than ever.
Through the app, members can:
• Track points and tier progression in real time
• Access their digital MY SEPHORA membership card
• Discover and redeem available gifts
• Receive personalised offers and loyalty updates
• Unlock and redeem rewards directly from their shopping journey
• Shop seamlessly while earning points online and in-store
Rewards that keep up with every beauty journey
With the new loyalty programme, every purchase brings members closer to exclusive rewards and experiences.
Members earn points with every purchase across Sephora stores and digital channels, unlocking gifts, tier upgrades, birthday rewards, and exclusive surprises throughout the year. The loyalty experience has been designed to be simple, accessible, and fully connected across every touchpoint.
From discovering a gift waiting in the basket to receiving personalised reminders about upcoming rewards, the experience is built to make beauty shopping feel even more exciting and rewarding.
MY SEPHORA is available across Sephora stores and on sephora.com and through the Sephora mobile app.
