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TBWA RAAD and KFC unveil newest cheat code for a new limited-edition menu item

Game On: KFC unveils newest cheat code to power up with all-new, limited-edition menu item.

As all gamers can relate, the path to victory isn’t always easy. Sometimes the only way to succeed in intense battles is to power up with a winning combination. What if KFC told you, you can now elevate your fried chicken game with a cheat code too?

Adding a pinch of innovation to its secret blend, KFC Arabia has today unveiled “Shift+KFC” as the first-ever cheat code to reveal a limited-edition menu item.

Everyone – from the underdogs to the originals, the loot chasers to the thrill-seekers – can now use the “Shift+KFC” code to score the all-new KFC Gamers Meal, a rare new collectable specially created to be a fuss-free, fast and easy power-up to fuel all your gaming sessions.

Simply log on to the KFC KSA website www.saudi.kfc.me and enter “Shift+KFC” to place your order. Game over for hunger; food mode, on.

“KFC has always been playing to win,” said Ozge Zoralioglu, Chief Marketing Officer, KFC, Yum! Brands. “We have always believed in helping our customers achieve their true potential, empowering them to find their own secret blend of ‘herbs and spices’ – just like our founder did with our original recipe. After a year unlike any other, we wanted to elevate our game even further and think outside the bucket to deliver something fun, new and exciting to the youth and local gaming community for the very first time. Bringing in an additional element of digital connectivity to our customer journey now means that the next time you crave our crispy, juicy, finger lickin’ good fried chicken, it is just a cheat code away,” she added.

The KFC Gamers Meal makes a finger-licking’ good addition to any collection. Go to www.saudi.kfc.me to order.

Shift+KFC – Credits

Walid Kanaan, Chief Creative Officer, TBWA\RAAD

Bruno Bomediano, Executive Creative Director, TBWA\RAAD

Alex Pineda, Creative Director, Copywriter, TBWA\RAAD

Mahesh Powar, Art Director, TBWA\RAAD

Pedro Velasquez, Art Director, TBWA\RAAD

Camilo Rojas, Motion Designer, TBWA\RAAD

Majdy Alawna, Arabic Editor

Mohammad Alkawas, Designer

Tatiana Kamal, Designer

Pradheep Nair, Developer, TBWA\RAAD

Joe Lahham, General Manager, TBWA\RAAD

John Abiad, Account Director, TBWA\RAAD

Ashleigh Morgan, Account Manager, TBWA\RAAD

Tara Daniel, Account Executive, TBWA\RAAD

Ezzat Habra, Creative Services Director, TBWA\RAAD

Romy Abdelnour, Corporate Communications Director, TBWA\RAAD