Ramsey Naja is chief creative officer at JWT MEA
“I’ve always been somewhat weary of grand declarations forecasting imminent global, radical changes. For one thing, I hold a healthy mistrust of anything radical, contrary as it is to human nature and develoment and, anyway, fundamental change is not a substitute shirt. So when, exactly eight years ago, some illuminated something declared in a famous magazine that the job of advertising creatives would disappear within, err, 10 years, instead of looking for a job of, say, “consultant” (I love that one) I summoned all my culinary skills to prepare a humble pie of gargantuan proportions and left it to collect all kinds of interesting bact
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Tags:JWT MEA
