TikTok has announced a renewed partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group, to enable advertisers on TikTok to pair their ads with MBC content throughout the month of Ramadan and 2023.
Building on the growing appetite for short form localised entertainment content, TikTok users across the region will have access to exclusive MBC Ramadan 2023 content across all the Group’s TikTok channels, including upcoming hit shows and series featuring the return of Nasser Al Qasabi in Tash 19, Seen, Hekayat Waa’d, Ramez, Kafo, Minho Waladna and Sikat Safar.
During Ramadan 2022, 900 million views were generated by MBC’s accounts on TikTok, as users took to the platform to
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