ThePubverse has unveiled its integration with Amazon Publisher Services.
The integration will enable the thousands of publishers who monetise with ThePubverse to gain direct access to high-quality demand from Amazon DSP and third-party programmatic buyers.
This delivers amplified revenue potential and provides publishers with full transparency, control, and brand safety, thanks to the cloud infrastructure of Amazon Publisher Services.
Imad Sarrouf, CEO at ThePubverse, said: “We’re thrilled to be opening up new monetisation opportunities to our publishing partners with this new integration.
“While ThePubverse already stands out with industry-leading Supply Path Optimisation (SPO) and Floor Price Optimization (FPO), thanks to the technology of Amazon Publisher Services.
“We’re able to further expand access to high-quality demand, bridging the gap for our publishers and Amazon DSP advertisers.”
