Amit Nayak, Managing Director - Ad Sales for the Middle East & Africa, Bloomberg MediaSomething significant is happening in the Middle East’s advertising and media industry. The region isn’t just adapting global strategies — it’s shaping them. I see it every day in conversations with clients and business leaders. There’s a growing confidence among brands, an understanding that data and storytelling aren’t opposing forces but essential partners in building a strong, distinct voice.
For years, there was a belief that too much data stifles creativity, that being overly analytical took away from the magic of great storytelling. The Middle East is proving otherwise. Today, the region is blending deep cultural narratives with smart data insights to take local brands to
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