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Brand strategy face-off: trend-chaser versus traditionalist

Melis Ertem, CEO of MMA MEA on influencers and trust

Influencers in 2025: Building trust in a digital world

Razmik Kalaidjian on Trust, Boldness, and AI-Driven Strategies

Industry Snapshot: trust, boldness, and the future of media

Sanjay Bhatia, Business Director, Cheil MEA on personalisation

The continuous evolution of real-time personalisation in the Middle East

Tarek Abdalla, SVP, Chief Marketing Officer CEMEA, Visa on social commerce

Visa’s Tarek Abdalla on social commerce and changing consumer expectations

Amit Nayak, Managing Director - Ad Sales for the Middle East & Africa, Bloomberg Media

The Middle East isn’t following trends; it’s setting them

Haider Rafique, Chief Marketing Officer, OKX

Interview: OKX CMO on investing in McLaren, Man City and Mild Mild West

By Cathy Ibal, Senior Vice President, Advertising Sales, CNN International Commercial on broadcast advertising

Predictions 2025: The year ahead for broadcast advertising and content disruption

$Reda Raad, CEO, TBWA\Raad$

TBWA\Raad’s Reda Raad on lessons learned along the way

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THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Cristiano Ronaldo, Georgina Rodríguez say ‘Yalla, AROYA Cruises’ in new campaign

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Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

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