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Pubity Group

Pubity Group appoints The Vantage as media rep for MENA expansion

BLJ Insights + Strategy aims to move beyond traditional media metrics and toward a more holistic and outcomes-driven model.

BLJ Worldwide launches BLJ Insights + Strategy media intelligence division

$Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.$

Do AI influencers resonate?

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

The Middle East isn’t following trends; it’s setting them

Deepak Mankani, Head of Search Experience at dentsu MENA

Dentsu MENA partners with VWO to elevate digital experience capabilities

Socialeyez Salam Telecom

Socialeyez reveals first client in Saudi Arabia with Salam Telecom win

Créo

Créo performance marketing agency begins homegrown Dubai journey

THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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