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The joys (and absurdities) of AI slop

Xawiya Studios and CIQ Agency's S Akheel Hassan Bilgrami writes on how brands can win attention by tapping into AI slop.

We all know and see that our feeds are changing by the day. Content generated by humans using the myriad AI tools is flooding them. And quite a lot of it is what the wider industry tends to term as slop.

Surely most of it is just bad quality and of course, all of them never really happened in the real world. But much more of it is being watched and shared all around by people of all age groups. This is an opportunity and a new form of content that we could do well to use to our advantage without of course creating something immensely harmful that is linked to serious causes.

The fake viral flying shoes video, for example, that was being shared around as something that was launched at GITEX


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