Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’
The last few years have fundamentally changed how individuals interact with brands.
Globally, industries have been affected by multiple factors, such as the Russia-Ukraine conflict and COVID-19, to name two.
How can a brand weather the effects of these increasingly difficult times and stay ahead of the game? Digital evolution, like e-commerce and customer experience, must be at the heart of everything.
However, in today’s rapidly evolving world, standing out can be tricky. With technology advancing rapidly and co
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