Smart Dubai’s investment portal, Invest in Dubai, needed to pitch the incredible Dubai growth story to international audiences. What better than capturing it in a short, high-energy video that packs everything Dubai through inspiring frames?
The rise of Dubai has been global folklore for the last twenty years and more. The Emirate’s meteoric rise on the world horizon, its innumerable strengths, economic prowess beyond oil, recent iconic strides and visionary leadership – all are topics of interest for global audiences.
It was strategically decided to showcase ‘Dubai for business’. So the video has facts about the business-friendly environment in the Emirate, zero-red tape, faster approvals and so on. This required a repackaging of Dubai, and the well known Dubai story needed to be repurposed from the lens of the entrepreneur. It called for a facts-and-numbers-driven approach, with the video being envisioned for businesses.
The video was shot extensively all over Dubai and features awe-inspiring drone footage of iconic landmarks. It gives a snapshot of Dubai’s continuous excellence, endless ambition, and culture of rewarding enterprise – all in 90 seconds.
Agency: Liwa Content. Driven
Executive Producer: Sagar Rege
Strategy: Rohit Arora
Producer: Sammy E. Hassan
Creative Director: Vijay Kumar
Director: Arun Shekar
DOP: Ian Murphy
Colorist: Brenden Burke
Art Directors: Abhijeet Chaubal & Anas Ramzan
Animators: Nikhil Soman & Talal Dakak & Muhammad Shoaib & Arsalan Ahmed