By Karan Kukreja, General Manager, OMD.
The world is caught in the clutches of the coronavirus. Economies are collapsing, routines are being disrupted, movement is restricted, cities are deserted and officials are patrolling the streets during curfew. It certainly sounds like a scene from a Hollywood film about the end of the world. But as in most movies where humans are challenged, we shall prevail too.
COVID-19 is a transformational moment in economic history. The pandemic is going to rewrite our future for years to come. We will experience the forced acceleration of previously slow-moving trends and these are
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