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UAE and KSA are fastest growing markets in EMEA

Branding with audio – by Next Broadcast Media’s Suzi Kuban

Is your data in safe hands?

OOH Industry Snapshot: Promomedia’s Patrick Haber

Case Study: Kiehl’s drives 145% incremental lift in purchases with full-funnel strategic campaign

Anb and OMD boost social media performance with Omni Custom Audiences

YouTube ad revenue declines as brands cut budgets

Oracle Study: 94 per cent of people want brands to make them smile

Is Saudi’s Gen Z dropping radio for digital audio? – by Next Broadcast Media’s Suzi Kuban

THE WORK

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

One Sobha app Sobha Realty

Advertising Creative Digital Featured Marketing Media The WorkMay 19, 2025

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

May 14, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

May 13, 2025

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