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Two become one: Interview with Mel Edwards, global CEO of Wunderman Thompson

Agent of change

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

Twitter COO Anthony Noto: “The role of a platform is to give a microphone to the world”

Avi Bhojani: “We need to define who we are”

Pierre Choueiri talks reinvention and agility

Muhammad Yunus: media can “change the discourse” to help eradicate poverty

‘Marketers are being braver and bolder’: Terry Savage, Lions Festivals

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Page 2 of 2

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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