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B2B e-commerce; the reality is around the corner – by Niranjan Gidwani

By Ghida Ismail, director, Fusion5

Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail

Google UM Cairo Egypt Tourism Board

Google and UM pair live weather and video ads for Egyptian Tourism

The Metaverse and its endless possibilities, by Katch International’s Georgie Woollams

MullenLowe MENA raises awareness on cyberbullying with CHOCAPOLOGIES

Ooredoo presents a unique Ramadan message: The life of the internet

Web 3.0 – the power shift, by The TechVantage’s Gagan Uppal

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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