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Google and UM pair live weather and video ads for Egyptian Tourism

by Google’s Mohamed Elshamy, industry head, Egypt and Alex Brunori, head of creative works, Middle East and North Africa, Turkey, and Sub-Saharan Africa

Most people know Egypt for its ancient pyramids, but it has another major draw: it’s one of the sunniest countries on the planet. Egypt’s bustling market city of Aswan, for example, enjoys about 3,863 hours — or 160 days — of sunshine every year. That’s more than double the amount that some cities in the U.K. see.

With a directive to increase travel interest to Egypt earlier this year, the Egyptian Tourism Authority (ETA) turned to the country’s sunny disposition for inspiration. 

“Egypt’s abundant sunshine is something not every country is lucky enough to have, so we wanted to ma

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