MullenLowe MENA brings a social initiative that targets influencers, celebrities, or any regular person on the internet. The project is “Chocapologies” where the aim is to raise awareness on cyberbullying and trolling. The main goal of this campaign is to make the internet a happier place for everyone.
The team at MullenLowe MENA says: “as a probono campaign, we are trying to make the Internet a happier place. That’s why we are apologizing on behalf of the internet with specially designed & produced chocolate-coated apologies. We are calling them Chocopologies because we believe that the internet will be a better place if we were to #sugarcoatIt. This is an initiative spearh
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