3.97K94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey
3.48KDriving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road
2.97KGrey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together
2.77KGoogle has been explaining how it is tackling problems with advertising and content. But the lines are not always clear
3.5KHow to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track
3KDigital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising
2.84KA large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil
3.03KOmobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East
