Featured Opinion Partner content

posted on Dec. 04, 2024 at 12:26 pmJan 16, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

posted on Dec. 04, 2024 at 12:26 pmJan 16, 2025

Talon MENA’s Chadi Farhat speaks to Campaign Middle East about the agency’s journey so far, its path forward, and how Talon focuses on data-led OOH planning strategies, technology, creative and executions.

Chadi Farhat, Managing Partner and Director of Talon MENA
Global independent out-of-home (OOH) media agency Talon, which is internationally headquartered in London and is regionally based in Dubai, has been delivering strategic, data-driven creative and OOH planning for more than 11 years globally and two years regionally, since its inception in 2022.
Campaign Middle East recently sat down with Chadi Farhat, Managing Partner and Director of Talon MENA, to recap Talon’s journey to the present, its future ambitions, and the agency’s focus on data-led OOH planning strategies, technology, creative and executions.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Chadi Farhat creative demand execution global locals infrastructure investments media agency media and marketing mix meeasurable results metrics OOH planning OOH technology Out-of-home Saudi Arabia strategies Talon Talon MENA Talon OOH Talon Outdoor UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.