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Tiktok MENA creator Hub

TikTok launches the TikTok MENA Creator Hub

Dubai Lynx Creative Student Hackathon

Dubai Lynx announces Creative Student Hackathon

Sir John Hegarty Competition

Campaign announces Hegarty competition winner

Sir John Hegarty Competition

Competition: Win a place on Sir John Hegarty’s new course

Nissan launches competition in the UAE and Saudi Arabia

TikTok launches its first filmmaking competition in MENA in collaboration with MBC ACADEMY

PRCA global regions begin hunt for outstanding young professionals ahead of Cannes Lions contest

Finyal Media launches competition to find the region’s brightest podcast stars of the future

National Geographic Abu Dhabi & Almarai launch 10th edition of ‘Moments’ photography competition

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Page 2 of 3

THE WORK

Jumeirah Marsa Al Arab

Jumeirah Marsa Al Arab, AKQA launch highlights ‘transformative luxury’

Advertising Creative Digital Featured Marketing Media The WorkApr 10, 2025

Cheetle-covered fingers? BBDO’s Cheetos Pants double up as a towel

Creative Featured The Work VideoApr 9, 2025

ItsHerWay launches campaign to spark policy change on miscarriage leave in UAE

Not for the First Date

Advertising Creative Digital Featured The WorkApr 9, 2025

McDonald’s UAE leans into everyday moments for ‘Not for the First Date’ campaign

DIY by IKEA VML

Advertising Creative Digital Featured Marketing Media The WorkApr 9, 2025

Hilarious IKEA home solutions campaign redefines DIY repair

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