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Tactical collaborates with Snap for KSA National Day campaign

To launch this regional activation, Tactical’s dedicated Mixed Reality team used 3D modelling and background segmentation technology to build 6 augmented reality lenses to showcase key landmarks in KSA including AlUla, Tabuk Castle, Khobar Water Tower, Rijal Almaa, Masmak Fort and Nassif House.
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Each lens starts with a face lens experience where users find themsel

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