Fusion5, a fully integrated media planning and buying agency, has been awarded to handle the media planning and buying for De’Longhi Group. De’Longhi Group is one of the world’s leading players in the small domestic appliance sector dedicated to the world of coffee, cooking, air conditioning and home care. Kenwood is a leading brand that designs and manufactures cutting edge, stylish and efficient kitchen appliances since 1947. Fusion5 will offer its spectrum of services on a regional level servicing all client’s requirements pertaining media planning and buying.
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Johnny Khazzoum, co-founder and managing partner of Fusion5, said: “We are immensely proud to be the selected media agency which validates the strong strategic and performance-driven culture approach.”
Massimo Renesto, senior marketing manager of De’Longhi Group, said: “The MENA region is a fast-evolving and growing one. In order to best optimize our regional presence, we sought an agency with an extensive understanding of the market and commercial environment that would help us progress upon our vision and reach an even wider audience demographic. We look forward to exploring all these potentials with Fusion5.”
Fusion5’s win of the account coincides with Brad Pitt being assigned as the global ambassador for De’Longhi. With over 70 years of continuous innovation, De’Longhi has built a strong reputation for quality, durability and exceptional performance.