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SMASHREQ

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

Sevgi Gur, Chief Marketing Officer at Property Finder, From listings to lifestyles

How the real estate property market is evolving from listings to lifestyles

Tarek Abdalla, SVP, Chief Marketing Officer CEMEA, Visa on social commerce

Visa’s Tarek Abdalla on social commerce and changing consumer expectations

Snap Ramadan

Snap Inc. launches immersive AR experience for Ramadan

From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee sign an MoU for the Augmented Reality AR Academy

Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region

Tactical was recognised as the Independent Agency of the Year by Anup Oommen, the Editor of Campaign Middle East.

AOTY Snapshot: Tactical on winning Independent Agency of the Year

Cadbury Arabia tells Diwali stories through packaging

The MENA Power List 2024: Looking into the 2025 social media mirror by Cicero & Bernay’s Ahmad Itani

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

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THE WORK

Grey

New Balance’s Grey Days return with series of activations

Octa

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

OCTA Properties expands to development with teaser campaign

eToro campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 12, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

Creative Featured The Work VideoMay 9, 2025

Powerade spotlights the strength in stillness with Lamine Yamal

Creative Featured The Work VideoMay 9, 2025

RAM launches the world’s shortest flight ‘RHO Airlines’

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