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Snap’s AR Ramadan Mall returns to showcase an immersive retail experience

Snap Inc.’s AR Ramadan Mall will return this year, offering an immersive retail experience that bridges physical and digital worlds.

The social media platform aims to bring families and friends together to connect and celebrate in new and innovative ways.

Building on the success of the two previous editions, with last year’s mall reaching over 12 million shoppers, this year’s experience sees a makeover inspired by the spirit of Ramadan.

For the first time, the AR Mall will showcase two different designs, with the first night-time inspired theme activated for the duration of Ramadan, and the second brighter look, illuminated with crescents and stars for Eid Al Fitr celebrations. 

Snap’s AR Ramadan Mall will also showcase five different verticals that speak to local shoppers’ interests.

Displayed on dedicated levels throughout the mall, users are invited on a journey to snap up deals from 11 brands across luxury, fashion, beauty, food and beverage and automotive.

Brought to life through Snap’s AR technology, the mall creates a new shopping destination this Ramadan.

As a brand already using AR to change the way people interact with fashion, it will also be introducing distinctive pop-up boutiques throughout the mall, mirroring real life luxury brand concept stores which spotlight dedicated product ranges. 

As the local community prepares for Ramadan, a time of togetherness, reflection, and celebration, Snap strives to further build these connections.

The Snap AR Ramadan Mall aims to provide more than just a virtual shopping experience, but a digital extension of physical Ramadan moments.