It’s no secret that 2020 has been a turbulent year for regional economies and communities. This has in turn affected the way brands engage with their customers, deliver value and measure their marketing ROI.
Within the Middle East, the conversations we are having with brands are also evolving. More and more, these conversations are not only about the scale and reach that Snapchat has in the region but, more importantly, about the context and the value of audiences that brands are trying to engage with. That is why it is important to introduce products that enable marketers not only to leverage upper- and mid-funnel activities, but also to really push the needle to ensure that conve
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