Snap Inc has appointed Jake Thomas as Head of the UAE. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before.
Since Snap launched its regional headquarters in Dubai, UAE, in early 2017, the UAE has been a crucial launchpad for Snap in producing more locally relevant content, introducing new creator platforms and products, and unleashing creative campaigns with local and pan-regional brands. Currently, Snapchat reaches around 60% of 13-24-year olds in the UAE and more than 1 in 3 people between the ages of 13-34.
Based in Dubai, Thomas comes into the Head of UAE position having joined Snap
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