Over the past several months, brands have had to reevaluate their current workflows, budgets, and strategies to adapt to changes brought on by the pandemic.
To help brands prepare and keep up with changes in consumer preferences, Smartly.io surveyed over 2,000 consumers across the globe for the second time this year to better understand how social advertising impacts the way they view brands.
The Report includes:
What consumers expect to see in social ads
How consumers’ shopping habits on social have evolved
Industry-specific trends
An Analysis of the Social Advertising Landscape
The pandemic caused a halt in advertisers campaigns, but now the social ad landscape
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